Concept Art

Concept art is the basic design of the art work in a game e.g. characters, environment and objects so on and so forth.

Concept art acts as a plan for 3D modellers it's an easier way of describing how they want an object or a character to look in the game.

The people that make the most use out of the concept art are 3D modellers and level designers. This is because they need a brief plan of what it is going to look like e.g. level designers. 3D modellers make use of it by seeing what ideas for the characters are e.g. whether they are tall, short look evil all of this is what they need in the concept art to get a basic idea of what the characters and so on need to look like in the game.